St Amour is one of the ten crus of Beaujolais, being grown in the area surrounding the village of St Amour Bellevue. The village was named after a Roman soldier who having escaped death in Switzerland, converted to Christianity and founded a monastery in the area. He was later canonised as St Amour. The most northerly of the ten crus, Pinot Noir is sometimes allowed in the wines (till 2015). There are 11 lieu-dits (vineyard names in Burgundy) which can be added to the label.
Of course, a place like St Amour Bellevue has its attractions on Valentine's Day. It seems that the village has now organized for couples to renew their wedding vows in a programme which includes a ceremony at the town hall, a concert in the church, a celebratory reception and a candlelit dinner. There is also another St Amour in Jura, which has a film festival around Valentine’s Day.
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