This is a revival of an old label from the 1870s which the Estate has used for its Josephshofer wine since the 2003 vintage. This old label is divided into 4 quadrants, each with a popular maxim and a picture. Clockwise, from top left, there are "Red, was wahr ist" (tell the truth) showing a hunter listening attentively to a story; "Trink, was klar ist) (drink what's pure) with a drinker raising a glass; "Lieb, was war ist" (Love what's precious/rare) with a suitor on his knees before a maiden and "Iss, was gar ist" (eat what has been fixed) with a family seated at meal. The original was sent in by a customer and the estate has decided to use this label for their Josephshofer monopole to highlight the exclusive nature of this wine.
Friday, 20 September 2013
The Josephshofer label
This is a revival of an old label from the 1870s which the Estate has used for its Josephshofer wine since the 2003 vintage. This old label is divided into 4 quadrants, each with a popular maxim and a picture. Clockwise, from top left, there are "Red, was wahr ist" (tell the truth) showing a hunter listening attentively to a story; "Trink, was klar ist) (drink what's pure) with a drinker raising a glass; "Lieb, was war ist" (Love what's precious/rare) with a suitor on his knees before a maiden and "Iss, was gar ist" (eat what has been fixed) with a family seated at meal. The original was sent in by a customer and the estate has decided to use this label for their Josephshofer monopole to highlight the exclusive nature of this wine.
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