Friday, 20 September 2013

The Josephshofer label



This is a revival of an old label from the 1870s which the Estate has used for its Josephshofer wine since the 2003 vintage. This old label is divided into 4 quadrants, each with a popular maxim and a picture. Clockwise, from top left, there are "Red, was wahr ist" (tell the truth) showing a hunter listening attentively to a story; "Trink, was klar ist) (drink what's pure) with a drinker raising a glass; "Lieb, was war ist" (Love what's precious/rare) with a suitor on his knees before a maiden and "Iss, was gar ist" (eat what has been fixed) with a family seated at meal. The original was sent in by a customer and the estate has decided to use this label for their Josephshofer monopole to highlight the exclusive nature of this wine.

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