As I previously blogged, the Beaujolais cru of St Amour has its particular
attraction at St Valentine's Day. So I was not surprised to see it as part of a
display with heart-shaped steaks (butterflied from rib-eye) in the supermarket
of a recently opened Japanese style department
store opposite where I work. I had unfortunately overlooked the wooden crates
filled with one of the examples of this cru from Georges Duboeuf, set slightly
apart from the display. I went instead to the wine department to look for it,
but to no avail. Nothing like a cru Beaujolais was in sight, let alone a St
Amour. Then I asked the young saleslady which had come to my aid. She quietly
told me (in a soft aside to spare my embarrassment) that it was past the time to drink Beaujolais! She obviously only knows
about Beaujolais Nouveau and nothing else! Pity the
Beaujolais-Villages and the the crus. When will you find the wider audience?
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