A perplexing wine from Piedmont

 

I tried this wine the other day. It is being sold somewhere here in Hong Kong but the strange thing is why this wine was made.  The label already says that it is a blanc de noir (white wine made from black grapes, as it says in Italian). The choice of the black grape is interesting, as it is not one usually associated with Piedmont region. The grape is Pinot Noir, more usually associated with regions like South Tyrol, Trentino and Veneto etc.

The wine was a pale peach colour with a touch of pink. There were notes of peach and  stone fruit on the nose with sweet and acid notes. The palate was sweet fruity and acid (though residual sugar was only 3g/L) supported by an acid backbone. Now what did the vigneron and wine maker want to achieve with this creation?