Saturday 7 November 2015

Wine Fair Disappointment




There are different ways in which one could be disappointed at this year's Wine Fair, such as a smaller exhibition (only on 3/F and no 5/F halls), it was the problem with the Exhibitor's list that really annoyed me. As one can see from the picture above, there are pages and pages where the basic company data was the only available, but with no information as to what products they are promoting. I had been in the habit of diligently going through this information to mark out a strategy for visiting the booths that had the products of most interest for me.

Maybe I was also unlucky. Time and again the wines that I am interested was not showing, or simply ran out (because they brought only a few bottles) but this time there was wrong data. One entry had a local company dealing mainly with Scotch whiskey showing a Scottish wine (also see previous entry on Scottish wine). When I came to the booth, it turned out that it was a South African wine they had previously sold, which was subsequently mislabeled in this year's catalogue.

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